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More modern version of matchmaking appeared especially in large cities, where, although many people live in proximity to one another, meeting suitable partners seems to be impossible.
As of July 2015, some 12 percent of adults in the United States have dated on the internet, with men accounting for slightly more accounts than women.Research also shows that 15 percent of American adults with some college experience had used online dating sites, more than adults with a high school diploma or less, while Americans with higher incomes tend to use online dating more than those with lower incomes.As of June 2015, the website number of users has reached 35 million, which cemented the website’s position as the leader of the online dating market in the United States. Other strong players on the market such as Tinder, Plenty Of Fish and Ok Cupid are also part of the Match Group, Match.com’s parent company. The number of Match Group paying users is constantly on the rise, having reached 2.6 million in the third quarter of 2015 in the United States alone.