Content Marketing Case Study With the objective of improving SERPs, mature dating site, uk carried out research into how the over 40s were using online dating, uncovering some never-seen-before data to release to the press.The indepth research was published on their site, and the most interesting stats were condensed into a press release with an accompanying infographic.The marketing team took time to create a list of online publications in the UK with a mature audience with the main objective to gain valuable and relevant links back to their site to help improve their SERPs.Because of the increase in companies using content marketing strategies to achieve their marketing goals, your content now has to be better than ever. You are probably bursting with ideas for lots of fun pieces of content, but before that, you need to establish why you need to create a content strategy in the first place. Are you looking to climb search engine results for certain keywords? Once you’ve clarified your goals, you need now to establish who you’re creating your content strategy for.Ask yourself the following questions to help set out your content marketing strategy to grow your business, even with little to no budget or resource. Ask yourself, do you need to increase your audience on your social networks? Establishing and sticking to your goals throughout the thought process will help shape your ideas into a content strategy that will help grow your business. It’s unlikely that your content will be relevant for both prospects and your existing customers, so it’s advisable to split your strategy out as necessary, keeping your goals in mind. What type of content will help you achieve your goals?Want to figure out the pieces of content that have been a hit in the past?Tools like Buzz Sumo give you insider insight to how popular certain topics have been.To help you build an effective content marketing strategy, our friends at We Love Dates have shared some expert tips and advice with us through this guest article.
The Content Marketing Institute found that 91% of B2C companies are using content marketing strategies to primarily increase engagement, promote brand awareness and to attract, nurture and generate leads.Marketing an online dating site by distributing content such as news, videos, e Books, infographics and blogs with the objective of lead generation and brand engagement, is a rapidly growing trend within the online dating industry.For instance, if you want to see what the most popular posts about ‘online dating safety’ are, and who produced them, Buzzsumo gives you all the information you need to judge the subject’s potential.If you’ve decided to target prospects with your content marketing strategy, think about what they might need from you in order to make an informed decision to join your dating site.Would prospects need to read reviews, online dating safety tips or success stories? Building an audience to share those great pieces with is the very first step to content marketing success.
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Would they respond well to the prospect of being sent video clips on how to write about themselves on their dating profile? Without a large pool of sharers and advocates, making sure your content is the best it can be, and carrying out some outreach tasks (more on that later) will help get your content get the exposure it deserves.